Advocacy & Communications

Clarify your Message with StoryBrand

Breaking through the clutter in the nonprofit and ministry space can feel impossible. But it doesn’t have to be. In this workshop, we will teach you a repeatable framework to clarify your message and simplify your marketing using the proven StoryBrand method. You will see real-world examples of how nonprofits are using this framework to revolutionize their marketing.

(Shannon Litton & Jordan White, 5by5)

Compassion Fatigue: How to Incorporate Fun into Your Workplace Culture

Child welfare workers are at risk for compassion fatigue. This training will explore how we can incorporate fun into our office culture, amid the stress of the work. In this workshop, we will share our own journey through compassion fatigue and how play and fun have retained our staff and lifted spirits. Come and be entertained – as well as to experience how fun can bring balance to the work! Think “Jimmy Fallon” but on a non-profit budget.

(Katie Bass, Olive Crest)



Creating an Effective PR and Communication Strategy (CAFO Member Organizations Only)

This workshop is designed to help your organization understand and explore how to fine-tune your messages and then share them with the world in a way that’s unique and impactful. Together, we’ll dive into how to develop a communication strategy that includes crisis prevention, social media, proactive public relations, and marketing.

(Herbie Newell, Lifeline Children’s Services)

Creatively Engaging Your Community of People with Disabilities

This discussion will take a look at how to creatively engage with your local community of people with special needs through the Tim Tebow Foundation’s Night to Shine event. Night to Shine is an unforgettable prom night experience, centered on God’s love, for people with special needs, ages 14 and older. Over the past seven years, Night to Shine has become a worldwide movement and is helping change cultures and communities through a night of celebrating the God-given dignity, value, and worth of every person experiencing disability.

(Eliza Gulbransen, Tim Tebow Foundation)

Effectively Engaging Churches: Four Principles to Help Your Organization’s Church Engagement Strategy Thrive

The impact of your ministry is largely dependent upon your capacity to form strategic partnerships with churches. You believe the Church is the answer to the problem your organization is trying to solve, but you’re struggling to get the ear of a busy pastor, navigate through the complicated structures of various church ministry departments, or are just having a hard time helping churches see how they can truly make an impact through the work you are doing. We get it. Of course, there are more than four ways to approach churches – and certainly more than four principles to consider. But based on our work with organizations all around the country, we believe if you at least start with these four you’ll see a shift – not only in how churches are responding to your organization but perhaps more importantly, how your organization is approaching them in the first place. As a result, doors will open, conversations will happen, partnerships will form, trust will build, and impact will be multiplied over time.

(Jason Johnson, CAFO and Tiffany Loeffler, The Alliance: Defending the Cause of Kids & Families)

Helping Without Hurting: Key Principles

Poverty alleviation is a central component of both orphan prevention and care. Unfortunately, good intentions are not enough. It is possible to hurt poor people in the very process of trying to help them. Based on the best-selling book “When Helping Hurts,” this workshop explores key principles that lay the foundation for successful poverty alleviation strategies at home and abroad.

CEU’s Available: 1  (Brian Fikkert, Chalmers Center)

How Can I Leverage Orphan & Stand Sunday to Grow My Ministry? (Coaching Table)

Have you thought about bringing Orphan Sunday or Stand Sunday to your church this year, but don’t know where to start? Our team leaders will give you practical steps and some of our tried and true ideas to push past the challenges and make a big impact this November for vulnerable children!

No sign-ups are required for the coaching tables. Limited seating will be first-come, first-served. Stay the hour or drop in throughout for questions, guidance, and discussion!

(Kody Krady & Ashley Phelan, CAFO)

How to Effectively Partner with Businesses to Help Children in Your Community (Coaching Table)

Even as the Church has been called to lead, businesses and other organizations have an important role to play in caring for kids and families in crisis as well. Come receive practical and personalized guidance for successfully engaging businesses in your community.

No sign-ups are required for the coaching tables. Limited seating will be first-come, first-served. Stay the hour or drop in throughout for questions, guidance, and discussion!

(Kyle Johnson, CarePortal)

How to Engage Grief in the Story of Hope

Is grief a problem to be solved? A disruption to be overcome? Or is there a greater purpose in grief as we curate and share stories that engage – and encourage others to join us in serving the orphaned and vulnerable? This is an honest look at embracing grief in the story of hope.

(Facilitated by: Ronne Rock, Orphan Outreach Joined by: Pam Parish, Connections Homes; Lisa Anderson, Grace’s Table; & Irene de Salazar, Down Guatemala)

Nurturing Optimism

Learn how to identify your own explanatory style and tendency toward optimism or pessimism. Your explanatory style is what you say to yourself when you experience stress and adversity. It influences your performance, your mood, and even your health. Discover the benefits of being an optimist and the opportunities that exist for nurturing optimism and being the voice of hope and encouragement. The key to optimism is to maximize successes and minimize failures. Participants will complete an action plan designed to infuse optimistic qualities into their sphere of influence in whatever ministry or activity they are engaged in.

CEU’s Available: 1  (Lynn & Ruby Johnston, LAMb International)

Relational Advocacy: How to Effectively Use Our Collective Voices For The Children

How can we most effectively advocate for those involved in the child welfare system? Issues that these children and families experience often don’t receive the same attention publicly that other societal ills do. We have an opportunity and responsibility to change that. Join us for this creative discussion on specific ways to apply a paradigm called Relational Advocacy, focusing on personal connection within our closest relationships. It doesn’t require heading to Capitol Hill, but can instead become a transformational part of our daily lives. Leave with practical ways to effectively apply it for the children you serve!

(Paul Martin, For The Children (formerly Royal Family Kids))

Story-based Tools to Help Children Who Have Experienced Trauma

When a person is immersed in a story, change is likely to happen. In this interactive workshop, you will hear clips from River Cross’s newest production, Jabota Bridge, and discuss the power of story to change thinking, attitudes, and behaviors. Come consider story-based tools to help you help the traumatized children in your care.

(Cindy Finley, River Cross)

The Secret Sauce of Recruitment – Moving Stories, Tender Hearts, & Community Collaboration

There’s a foster crisis in America and most Christians don’t know how to help – or worse, don’t even know about it. How can ministries strengthen and communicate their recruitment efforts effectively and with excellence? Learn how to practically apply these proven tools to your efforts: moving stories, tender hearts, and community collaboration. Experience a live stage presentation of the “No More Orphans Experience” as an example of putting these tools to action.

(Jaime & Tami Kent, The No More Foundation)

The Work – and Joy – of WITH: Building Bonds Across Differences

Almost everything today seems to pull people apart. Differences of race, class, and other factors split nations, communities, even friends and families. Scripture calls God’s people in the opposite direction – both “bearing with” and building bonds with those who appear different, but share a common Lord. In this session, we’ll look at how this commitment must always begin with the practice of attentiveness. Even better, we’ll experience together what that looks like across many of the lines that divide people today.

CEU’s Available: 1  (Facilitated by: Jedd Medefind, CAFO Joined by: Lea Wright, Hope for the Fatherless; Kevan Chandler, We Carry Kevan; Johnna Murray, Palmer Home Family Care)

Writing and Speaking About Your Story

Learn how to communicate your family’s story in a way that honors your children, and inspires/educates your audience. Join Beth for a rich Q&A based on your own stories – focusing on getting started, understanding the delicacies, and maneuvering challenges.

(Beth Guckenberger, Back2Back)