In the flurry of all the things that come with leading and implementing ministries, one of the most critically important yet often overlooked component of ministry leadership is establishing clear and consistent messaging. What are we going to say? How are we going to say it? Why are we going to say it that way? How often will it be said? Who needs to be saying it?
These are crucial questions that must be rallied around as a ministry leader or leadership team. If we’re not saying the right things in the right ways at the right times, our planning and events and calendars may be well organized, but our people will be far less likely to engage in them.
This booklet will help you craft a message to inspire and motivate your church to care for vulnerable children and families.
